DAISE on Roblox: Dollface Characters Become Digital Collectibles 

Gamers who are beauty fans might want to take a look at DAISE on Roblox—the fragrance and body care brand is turning its dollface characters into digital collectibles.

DAISE is a new brand known for its beauty accessories and mini solid fragrances in cute packaging. The Roblox debut is part of the brand’s “Press Play” campaign.

Seven mystery Dollface characters will “come to to life” as digital collectibles inside “LifeTogether.” LifeTogether is one of Roblox’s most popular life simulation and roleplay experiences, with 22.1 million players.

How It Works

On LifeTogether on Roblox, players enter “a DAISE-branded spawn area.” Next, a custom DAISE app, built into the game’s virtual smartphone, sends each player challenges. Win a challenge to receive a DAISE Mystery Dollface Blind Box.

What’s inside the box? Players winning a Blind Box will find one of seven characters—or an ultra-rare Dollface.

The characters become wearable avatar keychains that players can attach to their Roblox avatar, collect, and trade.

Charmed DAISE Launches This Month In-Store

DAISE will launch its first-ever Charmed DAISE “blind box” collection this month, in real life—not only in the digital world. The collection debuts in the U.S. at Walmart this month.

The Charmed collection features sealed Mystery Dollface Blind Boxes. Each contains one of seven collectible Dollfaces paired with a mood-matching mini solid fragrance.

The Dollface fragrances are: Effy—SUNNY; Sloane—LOWKEY; Noa—PEACHY; Rumi–OH SO; Elle—HELLO; and Flossie—HAPPY. Plus, there’s one secret Ultra Rare Dollface.

DAISE’s Dollface launch in-store at Walmart (and online) and the Roblox activation both happen on August 28th. Stay tuned!